Local Native American festival receives grant

Temple University’s School of Tourism and Hospitality Management announced that the 13th annual Thunder Mountain Lenape Nation Native American Festival near Saltsburg was among 18 community-based festival and arts organizations to receive a grant through the 2011 PA Festival Marketing Training and Grant Program.

The grants range from $3,000 to $5,000 each and are meant exclusively for training festival executives and marketing to potential visitors from outside each organization’s immediate geographic region. Sixteen Pennsylvania counties are represented in the program.

The 2011 PA Festival Marketing Training and Grant Program is a continuation of the training program developed by the Pennsylvania Tourism Office and administered by Temple University.

Dr. Elizabeth H. Barber, associate dean of Temple’s School of Tourism and Hospitality Management ; and Ira L. Rosen, program director for the school’s Event Leadership Executive Certificate Program, obtained a $100,000 grant to support festivals across the state.

“In a time of increased competition for discretionary spending, these grants will enable the festivals to market the visitors who might ordinarily not travel to their events, thereby driving the continued economic impact that these festivals have in their communities,” said Rosen, who has been involved with the program since it started.

The PA Festival Marketing Training and Grant Program enables selected festivals to expand their marketing impact through cooperative marketing efforts and training.

Since the program’s inception, 30 festival executives across Pennsylvania have been trained and certified by both Temple University and the International Festivals & Events Association.

The grants are made possible through the Pennsylvania Tourism Office and the state Department of Community and Economic Development.

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